Bart Leemans becomes co-shareholder of Service2Fruit
After a year of service as director of Service2Fruit, Bart Leemans becomes a co-shareholder of our portfolio company. Service2Fruit is the online trading platform for fruit, which strives for fairness and transparency in the industry in an innovative way. Bart Leemans mentions that the idea of becoming a co-owner had been brewing for a while, and there was a good feeling and a clear vision for the future from both sides. Despite his level-headedness, there is also a sense of pride: 'I find it exciting, it signifies a level of trust and mutual commitment."
"In the coming years, we will work tirelessly to expand our mission to other product categories. We truly embody this at Service2Fruit; 'always a fair deal' is still far from being the norm in most product categories. We are currently busy with the launch of the platform for potatoes and developing modern software that can easily adapt to the dynamics of the respective sector. We aim to make the trade in the fresh produce world fairer and more transparent, and we have a proven value proposition. It's time to take really big steps now; I do like to stir things up a bit."
